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Daisy (advertisement)
"Daisy", sometimes known as "Daisy Girl" or "Peace, Little Girl", was a controversial political advertisement aired on television during the 1964 United States presidential election by incumbent president Lyndon B. Johnson's campaign. Though only aired once (by the campaign), it is considered an important factor in Johnson's landslide victory over Barry Goldwater and an important turning point in political and advertising history. It was created by Tony Schwartz of Doyle Dane Bernbach. It remains one of the most controversial political advertisements ever made.〔〔
== Synopsis ==
The advertisement begins with a little girl (two-year-old Monique M. Corzilius) standing in a meadow with chirping birds, picking the petals of a daisy flower while counting each petal slowly.〔〔 Because little Monique does not know her numbers perfectly, she repeats some and says others in the wrong order, all of which adds to her childlike appeal.〔 When she reaches "nine", an ominous-sounding male voice is then heard counting down a missile launch, and as the girl's eyes turn toward something she sees in the sky, the camera zooms in until her pupil fills the screen, blacking it out. When the countdown reaches zero, the blackness is instantly replaced by both a simultaneous bright flash and thunderous sound, the film continues to roll and footage of a nuclear explosion, an explosion similar in appearance to the near surface burst Trinity test of 1945 is displayed, followed by another cut to footage of a billowing mushroom cloud.
As the fireball ascends, the final cut is made, this time a cut to a close-up section of incandescence in the mushroom cloud, over which a voiceover from Johnson is played, which states emphatically, "These are the stakes. To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." Another voiceover (sportscaster Chris Schenkel) then says, "Vote for President Johnson on November 3rd. The stakes are too high for you to stay home."
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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